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Similar but less problematic plants:
Viburnum bracteatum Viburnum bracteatum
Callicarpa japonica is often confused with:
Callicarpa americana Callicarpa americana in summer in Moore County
Native alternative(s) for Callicarpa japonica:
Callicarpa americana Callicarpa americana in summer in Moore County
Ilex cassine Ilex cassine
Viburnum acerifolium Form
Viburnum nudum Form
Plants that fill a similar niche:
Gaillardia pulchella Swallowtail butterfly
Linnaea x grandiflora Linnaea × grandiflora
Spiraea japonica 'Limemound' Spiraea japonica 'Lime Mound' in a Paver Pathway Garden

Callicarpa japonica

Previously known as:

  • Amictonis japonica
Phonetic Spelling
kal-ee-KAR-puh jah-PON-ih-kah
Description

Japanese beautyberry is a moderate-sized, rounded, deciduous shrub in the Lamiaceae (mint) family.  Japanese beautyberry is a native of China and East Asia. It was introduced to western cultivation in 1845. It was cultivated in Denmark in 1916, and it has also been introduced in the State of North Carolina. The genus, Callicarpa, is Greek and means beautiful fruit. The species name, japonica, means of Japan. 

With slender, arching branches that form a spreading vase shape, it grows 4 to 6 feet tall and wide, which is smaller than the American barberry.  The leaves are a medium green and turn greenish-yellow with a purplish cast in the fall before leaf drop. Clusters of pinkish-white flowers bloom in June on new wood, Beautiful glossy violet-purple berries emerge late summer. They are more prominent in October when not obscured by the foliage. Birds are attracted to the fruits as a food source. 

This easy to grow shrub prefers full sun to partial shade and will become leggy with reduced flower and fruit production if planted in the shade. Well-drained soil is recommended, and the shrub is somewhat drought tolerant. In areas with cold winters it may die back to the ground but will reemerge in the spring.  Cross-pollination and improved fruit production may occur if they are planted in groups or mass plantings. It is recommended to prune old stems in late winter or early spring.  The plant propagates by stem cutting or seed where it naturalizes in the landscape easily.

Utilize Japanese beautyberry in the landscape where its colorful ornamental berries can be enjoyed planted along a walkway or a foundation.  The arching branches work well cascading over the sides of containers.  . When planted 4 to 5 feet apart, they form a nice shrub border or screening hedge. Cultivars are available, and some produce white berries and others have narrower leaves.

Insects, Diseases, and Other Plant Problems:  No serious insect problems.  They may be susceptible to leaf spots, stem diseases, and black mold.  It selfseeds easily and may become weedy in the landsdcape.  It is listed as an invasive species in AL.

 

 

See this plant in the following landscape:
Cultivars / Varieties:
  • 'Augustata'
    Narrow leaves
  • 'Leucocarpa'
    White berries and light green leaves
  • 'Luxurians'
    Large shrub and large fruit
'Augustata', 'Leucocarpa', 'Luxurians'
Tags:
#deciduous#drought tolerant#shrub#easy to grow#low maintenance#fall interest#mass planting#showy fruits#foundation planting#naturalizes#border planting#self-seeding#screening#pollinator plant#glossy fruits#purple fruits#food source fall#flowers early summer#flowers late summer#fall color yellow#walkway planting#butterfly friendly#fruits early fall#fall color purple#bee friendly#shrub borders#container plant#fruits late summer#weed#hedge#wildlife friendly#cpp
 
Cultivars / Varieties:
  • 'Augustata'
    Narrow leaves
  • 'Leucocarpa'
    White berries and light green leaves
  • 'Luxurians'
    Large shrub and large fruit
'Augustata', 'Leucocarpa', 'Luxurians'
Tags:
#deciduous#drought tolerant#shrub#easy to grow#low maintenance#fall interest#mass planting#showy fruits#foundation planting#naturalizes#border planting#self-seeding#screening#pollinator plant#glossy fruits#purple fruits#food source fall#flowers early summer#flowers late summer#fall color yellow#walkway planting#butterfly friendly#fruits early fall#fall color purple#bee friendly#shrub borders#container plant#fruits late summer#weed#hedge#wildlife friendly#cpp
  • Attributes:
    Genus:
    Callicarpa
    Species:
    japonica
    Family:
    Lamiaceae
    Uses (Ethnobotany):
    In Japan, the plant stems are used for chopsticks.
    Life Cycle:
    Perennial
    Woody
    Recommended Propagation Strategy:
    Seed
    Stem Cutting
    Country Or Region Of Origin:
    China and East Asia
    Distribution:
    China Northcentral, China Southcentral, Chinasoutheast, Japan, Korea Nansei-Shoto, Taiwan, and introduced in the United States in North Carolina and Denmark
    Wildlife Value:
    Pollinators such as bees and butterflies are attracted to the flowers. The berries are a food source for birds.
    Play Value:
    Attracts Pollinators
    Wildlife Food Source
    Dimensions:
    Height: 4 ft. 0 in. - 6 ft. 0 in.
    Width: 4 ft. 0 in. - 6 ft. 0 in.
  • Whole Plant Traits:
    Plant Type:
    Perennial
    Shrub
    Woody Plant Leaf Characteristics:
    Deciduous
    Habit/Form:
    Arching
    Open
    Rounded
    Spreading
    Vase
    Growth Rate:
    Rapid
    Maintenance:
    High
    Medium
    Texture:
    Medium
  • Cultural Conditions:
    Light:
    Full sun (6 or more hours of direct sunlight a day)
    Partial Shade (Direct sunlight only part of the day, 2-6 hours)
    Soil Texture:
    Clay
    Loam (Silt)
    Sand
    Soil pH:
    Acid (<6.0)
    Alkaline (>8.0)
    Soil Drainage:
    Good Drainage
    Moist
    Occasionally Dry
    Available Space To Plant:
    3 feet-6 feet
    NC Region:
    Coastal
    Mountains
    Piedmont
    USDA Plant Hardiness Zone:
    6a, 6b, 7a, 7b, 8a, 8b
  • Fruit:
    Fruit Color:
    Purple/Lavender
    Fruit Value To Gardener:
    Showy
    Display/Harvest Time:
    Fall
    Summer
    Fruit Type:
    Berry
    Fruit Length:
    < 1 inch
    Fruit Width:
    < 1 inch
    Fruit Description:
    Showy glossy bright violet-colored berries that appear in late summer and persist in the fall. Each berry measures 1/16 inch in diameter. The fruits are very prominent after the leaves drop. This showy fruit is a good source of food for birds.
  • Flowers:
    Flower Color:
    Pink
    White
    Flower Inflorescence:
    Cyme
    Flower Bloom Time:
    Summer
    Flower Size:
    < 1 inch
    Flower Description:
    The flowers are 1 to 1.5-inch clusters of pinkish-white blossoms that appear on the new wood of the shrub. They are usually obscured by the foliage and typically bloom in June through July.
  • Leaves:
    Woody Plant Leaf Characteristics:
    Deciduous
    Leaf Color:
    Green
    Leaf Feel:
    Glossy
    Deciduous Leaf Fall Color:
    Gold/Yellow
    Pink
    Purple/Lavender
    Leaf Type:
    Simple
    Leaf Arrangement:
    Opposite
    Leaf Shape:
    Elliptical
    Ovate
    Leaf Margin:
    Serrate
    Hairs Present:
    No
    Leaf Length:
    3-6 inches
    Leaf Width:
    1-3 inches
    Leaf Description:
    Medium-green in color, elliptic to ovate in shape, simple, and appear opposite in arrangement. The leaf is smooth with a pointed tip, the margins are serrated. and the veins are pinnate. Below the leaves are yellowish glands. Leaves measure 2 to 5 inches long and are 1.5 to 2 inches wide. In the fall, the leaves' color changes to yellow-green with a purplish tint before leaf drop.
  • Bark:
    Bark Color:
    Light Brown
    Light Gray
    Surface/Attachment:
    Lenticels
    Smooth
    Bark Description:
    The bark is smooth with circular lenticels and is grayish-brown in color.
  • Stem:
    Stem Color:
    Green
    Stem Is Aromatic:
    No
    Stem Buds:
    Hairy
    Stem Bud Scales:
    No scales, covered in hair
    Stem Lenticels:
    Conspicuous
    Stem Surface:
    Hairy (pubescent)
    Stem Description:
    Slender and green. Young shoots have star-shaped hairs.
  • Landscape:
    Landscape Location:
    Container
    Naturalized Area
    Woodland
    Landscape Theme:
    Butterfly Garden
    Pollinator Garden
    Design Feature:
    Border
    Foundation Planting
    Mass Planting
    Screen/Privacy
    Small groups
    Attracts:
    Bees
    Butterflies
    Songbirds
    Resistance To Challenges:
    Drought
    Problems:
    Weedy