Bloodleaf Iresine diffusa f. herbstii

A flowering plant in the amaranth family with glossy bright red, green, white to variegated leaves, although it rarely blooms in cultivation and is grown for its showy foliage.  In the garden, this plant requires moist though well-drained soil and full sun for best color. Pinching back is recommended to maintain shape and removing buds concentrates the plant's energy in producing the colorful foliage. While it is generally grown as an annual in cooler climates, this tender perennial can be brought indoors in the winter and grown as a houseplant in a soil-based loamy potting mix.  Water regularly, but do not let it sit in water, give it warm temperatures and bright light. Reduce water at the outset, fall to winter, and protect from direct afternoon sun. Pruning can maintain a height of 12-18 inches.  If it becomes leggy, it is not getting enough light; cut back and the clippings may be rooted in water.