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Callicarpa dichotoma x kwangtungensis 'NCCX2' PPAF

Common Name(s):
Bunchberry, French mulberry, Pearl Glam™ beautyberry, Purple beauty-berry, Sourbush
Pearl Glam™

Beautyberry, a fast-growing perennial, is a lovely ornamental shrub in mass plantings, borders and even container plantings with its display of summer flowers and fall berries.  Pearl GlamTM lives up to its trade name, putting on a spectacular show in the fall with glamorous bright violet pearls adorning dark purple foliage. A great Halloween plant!  Developed at our own NCSU Mountain Crop Improvement Lab, in conjunction with Spring Meadow Nursery, Pearl Glam is an advanced hybrid between Callicarpa dichotoma and C. kwangtungensis, with an upright form, purple-tinged foliage and an early, prolific fruiting display.  The seeds are not fertile so no new plants will germinate in your yard.  This shrub can be pruned back to 6” in early spring to promote compactness and encourage new wood, which supports greater blooming. 

Callicarpa comes from the Greek meaning “beautiful fruit”

Seasons of Interest:

    Foliage: Spring-Fall   Bloom:  Summer   Fruit: Fall-Winter, Berry

Ethnobotanic: Native American tribes used the native plant’s (Callicarpa americana) roots, leaves and branches for medicinal purposes. In the early 1900’s, farmers would crush the native plant’s leaves and place them under the harnesses of horses and mules, or rub the leaves on their arms, to repel mosquitoes and biting insects. Studies have shown that two compounds – callicarpenal and intermedeol – are responsible for the repellant properties. 

Wildlife Value: Beautyberries are a wonderful plant for wildlife.  In the spring, the white flowers attract bees and other insects. The purple berries have a high moisture content and are a food source for more than 40 species of birds. This plant is seldom damaged by deer.

Insects, Diseases and Other Problems:  Relatively insect and disease free. Some of the diseases that affect Callicarpa include leaf spot (Atractilina callicarpae) and black mold (Meliola cookeana). 

Opposite, simple, elliptic to obovate leaves (1-3” long) are purple-tinged green to deep purple with purple veins.
Showy clusters (cymes) of small, pink to lavender flowers in the leaf axils, all along new wood stems. This summer display is exceeded by the eye-popping fall display of lilac-violet fruit. Leaf color: Opposite, simple, elliptic to obovate leaves (1-3” long) are purple-tinged green to deep purple with purple veins.
Easily grown in average, medium moisture, well-drained soil in full sun to part shade. Some tolerance for drought. Best floral and fruiting display is in full sun. Stems can become leggy in too much shade.
Rounded, upright
fall fruit, deer resitsant, bees, birds, nectar, wildlife, fall interest, showy berries, purple leaves

NCCES plant id: 3082

Pearl Glam™ beautyberry Upright stems
Pearl Glam™ beautyberry Purple leaves and fruit
Pearl Glam™ beautyberry Close up of fruit
Pearl Glam™ beautyberry Form